GBG Go: Driving business growth with next-generation identity verification
Gus Tomlinson
As life happens more and more in a digital world, our identities have become the keys that unlock enjoyable online experiences. Whether that’s opening a new bank account, shopping online or making a contactless payment, our unique identity opens the door to the digital economy.
Trusting that an identity is genuine is a critical part of unlocking that door. For people, this enables them to enjoy safe and rewarding digital lives, no matter where they are in the world and for organizations, it helps them connect safely with good customers and grow their business.
Yet, when it comes to verifying an identity, businesses are still relying on one-size-fits-all, traditional identity verification checks to balance compliance with growth.
But a question your business should be asking is, if identities are unique, why are we putting everyone through the same identity checks?
Why traditional identity verification blocks business growth
After all, identities are nuanced, individual to each genuine person and intrinsically linked to culture. For example, in Saudi Arabia, many citizens don’t celebrate birthdays, making date of birth matches complex; in the European Union, there are 181 types of residence documents and each US State makes its own standards for driver’s licenses and identity cards.
No one identity is the same.
So, by taking a blanket, one-size-fits-all approach of traditional identity verification, businesses are slowing down genuine customers — and even stopping some from onboarding all together — while synthetic identities slip through.
This approach to identity verification fails to consider the unique needs of individual customers, industry-specific requirements, or the diverse regulatory landscapes of new markets.
“If identities are unique, why are we putting everyone through the same identity checks?”
Imagine trying to expand your business into a new country, only to be delayed by outdated identity verification processes that don’t adapt to local regulations. Or envision a customer, excited to join your platform, who is met with a complex onboarding experience that leaves them frustrated and ready to seek out a competitor.
Identity orchestration: The strategic approach to compliance and growth
It’s clear this approach to identity verification is no longer sufficient for today's dynamic marketplace. To stay ahead, businesses need a next-generation intelligent, identity orchestration platform that adapts to specific customer scenarios, optimizing customer satisfaction and conversion rates and minimizes fraud and costs through real-time, intelligent identity verification.
Afterall, the future of identity verification isn’t just about compliance, it’s about conversions and ROI. The key? The right check, at the right time, for the right identity.
That’s why we created GBG Go.
GBG Go: The identity orchestration platform for sustainable growth
GBG Go is our all-in-one identity platform for fast, easy and safe business growth. With its global coverage, comprehensive capabilities, and user-friendly configuration, GBG Go optimizes every genuine customer interaction.
In today’s fast-moving landscape, GBG Go empowers businesses to futureproof their identity verification approach. This real-time intelligent platform can help you to:
- Accept more genuine customers
- Optimize ROI
- Minimize fraud
- Tailor customer journeys
- Adapt to meet local regulatory requirements
- Simplify your IT infrastructure
GBG Go is built to transform customer onboarding
GBG Go is more than just a tool; it’s a real-time intelligent identity platform designed to onboard every genuine customer. With highly configurable and responsive customer journeys, GBG Go treats each customer as an individual, with the right check at the right time for the right identity.
“The future of identity verification isn’t just about compliance, it’s about conversions and ROI. The key? The right check, at the right time, for the right identity.”
Instantly connect to over 80 global identity and fraud protection modules through a single API and deploy ready-made or customized customer journeys to get to market faster without added complexity.
We know in today’s digital world nothing stays the same for long. With GBG Go’s actionable insights, you can learn and adapt at pace to accept more genuine customers and optimize ROI by adapting customer journeys to reduce drop-offs while maximizing pass rates.
With an adjustable and intelligent approach to identity verification you can design efficient and compliant customer journeys that enhance satisfaction and drive secure growth – now and in the future.
GBG Go is built with compliance by design
Navigating the complex regulatory landscape can be challenging but for ambitious, fast-growing businesses, compliance needs to be guaranteed without hindering growth or expansion into new markets. As a truly global identity orchestration platform, GBG Go scales seamlessly with your ambitions.
GBG Go’s global platform is built with localized support for KYC, AML, PEPs and sanctions as well as data privacy and security policies such as data retention, regional processing and privacy compliant data deletion, so businesses can adapt to the dynamic regulatory landscape across geographies without impacting the customer experience.
Plus, with comprehensive decision-making and audit trails easily accessible within the platform, compliance becomes easy, so you can focus on what truly matters – driving secure and sustainable growth.
GBG Go – the right identity orchestration platform empowers business expansion worldwide
We offer the most complete data, document and technology coverage, which combined with our 30 years of expertise, means we know the best way to verify an identity in market – whether that’s a data first approach or layering data with document verification.
“As a truly global identity orchestration platform, GBG Go scales seamlessly with your ambitions.”
Smart growth isn’t just about speed – it’s about being adaptable and ready for whatever the future brings.
With access to our industry leading data, documents, biometrics, risk intelligence and fraud modules in one agile identity orchestration platform, you can create and configure new journeys and modules in minutes as you grow, and scale as needed to support increased transaction volumes.
Complete protection against identity fraud with GBG Go
Expanding into new markets is crucial to growth, but it brings evolving fraud risks that threaten both your finances and reputation. Our Global Fraud Report revealed 79% of fraud prevention professionals experienced an increase in the sophistication of fraud attacks in the previous year and 96% are worried about the industrialisation of fraud.
“We offer the most complete data, document and technology coverage, which combined with our 30 years of expertise, means we know the best way to verify an identity in market.”
Imagine dedicating years to building your brand, only to have it undermined by sophisticated fraudsters in seconds.
GBG Go offers robust identity fraud protection by combining artificial intelligence and human expertise, enabling the seamless balance of risk management while optimizing the onboarding of genuine customers.
With GBG Go you can use our unique global identity network, GBG Trust, powered by over 1000 brands globally. Built with privacy-by-design, GBG Trust helps prevent fraud before its onboarded and identify hard-to-reach customers traditionally excluded from the digital economy through cross-sector collaboration.
As you venture into new markets, GBG Go safeguards your growth every step of the way.
GBG Go is an all-in-one identity orchestration platform
You don’t need to worry about creating complex vendor tech stacks that hinder your growth because GBG Go gives you access to all our leading solutions in one orchestration platform designed for agility, scalability, and a seamless customer experience.
Whether you operate in one country or globally, our proven and proprietary identity expertise and tech can help you grow.
GBG Go: Grow your business
The future of identity verification is here, and forward-thinking businesses need to capitalize on this opportunity to meet growth goals without exposing themselves to fraud or risk.
In 2025, identity verification isn’t just about compliance, it’s about conversions. With GBG Go, you can grow your business at the same speed as your ambitions – with the right check, at the right time, for the right identity.
Frequently Asked Questions
What is GBG Go?
GBG Go is the all-in-one identity platform for fast, easy, and safe business growth. GBG Go delivers global coverage, comprehensive capabilities, and user-friendly configuration to optimize every genuine customer interaction.
What makes GBG Go different to other identity verification platforms?
GBG Go empowers businesses to futureproof their identity verification approach. This real-time intelligent platform can help you accept more genuine customers, optimize ROI, minimize fraud, tailor customer journeys, meet regulatory requirements, and simplify IT infrastructure, all supported by our 30 years of experience and expert team.
As a truly global identity orchestration platform, GBG Go scales seamlessly with your ambitions.
See GBG Go in action
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