Do more with less
Drive higher conversions with AI and analytics – without growing headcount.Unlocked is coming to New York
Join a powerful community of growth-driven leaders ready to shape what's next in identity.
Record-Breaking Keynote
The Iron Cowboy
50 Ironmans. 50 States. 50 days. One story.
James “The Iron Cowboy” Lawrence did what no one else has – 50 Ironman in 50 days across all 50 U.S. states. Then he raised the bar again with 100 Ironmans. 100 consecutive days. These World Record feats redefined human potential.
This is your chance to hear from the bestselling author and Emmy nominated documentary subject – and learn how to go all in on goals that matter with relentless commitment.
Speakers
Gus Tomlinson
Chief Product & Technology Officer, GBG
James Cabezas
Senior Vice President, Customer Success
Chris Boaz
Chief Marketing Officer, GBG
Kartik Venkatesh
Global Head of Innovation, GBG
Tom Schutz
Chief Revenue Officer, GBG
Brady Harrison
Head of Strategy & Execution, Identity & Fraud at Equifax
Dan Dubee
Director of Compliance, Lotto.com
Cooper Moo
Director - Agentic Commercialization, Mastercard
What you’ll learn
Reinvention isn’t about keeping up.
It’s about staying impossible to catch.
Design adaptive onboarding
Learn how top teams build journeys that test, learn, and improve as customers and markets change.
Balance fraud, risk and speed
Proven approaches from leading brands to scale compliance-ready growth.
Agenda
09:00amDoors open, coffee, check-in
Coffee, breakfast and early conversations. Get settled. Get talking.
10:00amKeynote from James “The Iron Cowboy” Lawrence
50 Ironmans. 50 States. 50 days. One story.
11:15amHow leading brands use reinvention to win
As brands scale, fraud rises, regulation tightens, and customers still expect effortless experiences. This panel reveals how leading brands use onboarding to reinvent fast – driving growth without sacrificing trust or CX.
12:00pmNetworking lunch
Good food. Better conversations.
01:00pmAgentic commerce: are you ready for conversational trust?
Agentic commerce is changing the rules of trust. As transactions shift from clicks to conversations, businesses need a model of continuous trust – uniting data signals in real time and adapting as interactions unfold. The question is: how should you prepare?
01:30pmHow to shift your onboarding from volume to value
As AI, analytics and identity data accelerate onboarding, growth is no longer about saying “yes” more often – it’s about saying “yes” better. Do you know how?
02:00pmNetworking break
Grab a drink, meet new faces, and make the most of the room.
02:30pmKnow your fraudster: fraud is adapting – are you?
Regulations in the US have made onboarding easier for your customers – but fraudsters are already testing the gaps. Can your fraud strategy adapt fast enough?
03:00pmWhat’s next for GBG?
A sneak peek into where we’re heading – and what it means for you.
03:30pmNetworking reception
Drinks, debate and time to make the right connections before the day wraps.
Trusted by the world’s leading onboarding and risk teams
What our attendees are saying
I found the event, especially around Al, super useful.
Keith McKay
Canada Country Manager, LeoVegas Group
I enjoyed speaking on a dynamic and timely panel exploring the real benefits of Digital IDs.
Francis Marinier
Financial Crime Compliance Industry Practice Lead, Moody's
Speaking on stage at GBG’s Unlocked with fellow compliance leaders was a highlight – we explored how compliance can enable business growth.
Dani Magner
Chief Growth Officer for Plus500
Bold ideas.
Standout speakers.
Be in the room with compliance, product, fraud and customer experience leaders defining what's next in onboarding.
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150Attendees
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5/5Event rating
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+40At Head-of level or above
Where the action is
Loft 7
Set in the heart of NoHo’s vibrant creative district, this private, light‑filled loft opens onto a rooftop garden with stunning skyline views – the perfect setting for ideas that matter.
Loft 7, 419 Lafayette Street
June 2nd, 2026
Doors open at 9:00am
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