GBG
is now GBG

Accurate identity verification worldwide.

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Retail

Stop scams at checkout

Our onboarding intelligence helps retailers make more accurate customer decisions, reducing common eCommerce scams before checkout and accelerating great customer journeys with complete identity confidence.

Using GBG’s data and solutions, we identified organised criminals attempting to join our platform, preventing potential fraud losses of up to £1m.
Global B2B retailer
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Reduce refund fraud

Reduce refund fraud and promotion abuse with real-time alerts at checkout. Our unique identity network connects retailers to suspicious consumer behaviour histories across eCommerce platforms for a strong first line of defence against cyber shoplifting and scams.

Checkout identity security

Recognise great, good and bad customers at checkout, managing journeys for speed and security. Our onboarding intelligence detects and protects against data anomalies, providing retailers with a secure defence against identity fraud and address manipulation.

Reconnect with customers

Reconnect with customers who left without a forwarding address. Quickly trace connections between people, businesses and property, with powerful data-matching algorithms that trace and reconnect with customers who have disappeared.

Reduce refund fraud

Know genuine customers and fraud, protecting your store against refund fraud, account takeover and other common eCommerce scams.

Unique identity network

Our global trust network unites retailers to help eCommerce businesses recognise great, good and bad customer prospects at the first point of contact.

Comprehensive identity information

Our global identity data and document libraries are comprehensive and constantly updated for complete identity confidence at checkout.

Connect safely with every genuine identity 

GBG Go

Connect with every genuine customer with the all-in-one identity platform for fast, easy, and safe business growth around the world.

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GBG Trust Network

Connect to billions of identity insights from beyond your business so you can make the right player decisions in real time.

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Complete customer intelligence

Connect safely with every genuine identity.